For those out there that love to read non-fiction stuff… a great site when you can access to countless e-books is Safari Book Online. of course it comes at a price, but it is so much friendlier to the environment, coz buying books and thrashing it later is a no-no…

Anyway, here’s the top 10 challenges company faced.

1. Balancing long-term goals with short-term goals
2. Predicting the return on innovation concepts
3. Innovating at the increasing speed of change
4. Winning the war for world-class talent
5. Combining profitability with social responsibility
6. Protecting margin in a commoditizing industry
7. Multiply success by collaborating across silos
8. Find unclaimed yet profitable market space
9. Addressing the challenge of eco-sustainability
10. Aligning strategy with customer experience

I am not done with the book, but i like books that ask intelligent questions that i can identify with, and take me on a journey to unravel it!